Client Context
More Yoga is London's largest group of yoga studios, founded in 2014. Driven by a mission to promote accessibility and affordability in yoga, More Yoga aims to break down barriers and make yoga available to all, regardless of financial circumstances.
Scale
London, UK / Founded 2014
Engagement
Design · Develop
The Challenge
When the pandemic struck in March 2020, More Yoga had to close their physical studios and quickly pivot to a digital platform. Initially, they faced significant challenges with the functionality and user experience of their existing website, which was clunky and difficult to navigate.
Our Approach
Applying our core delivery model to mitigate risk and ensure governance.
Discover
The engagement began with a rescue mission of a platform built by another company. We provided the necessary technical audit and direction to fix the clunky user journey and address technical debt.
Design
The redesign of Wellness TV brought forth a cohesive interface, making it easy for users to navigate and discover various classes and practices, from Hatha and Vinyasa to Hot Yoga and Yin Yoga.
Develop
We revamped the entire front and back end of the platform, implementing crucial updates and ensuring a seamless experience for members switching between different live and on-demand classes.
"We started working with WeGetDesign to redesign a platform built by another company that we were very unhappy with. They were incredibly flexible in working across a variety of changes, implemented crucial updates to the platform, and worked closely with us to redesign the site. Their team offered valuable insights, feedback, and direction throughout this project."
Daniel Marin
Chief Operating Officer
Solution Overview
- 35 Studios Integration
- 300+ Active Teachers
- 1000+ Classes per Week
- Wellness TV Platform
- NHS & Comic Relief Partner Access
Tech & Governance
The platform was engineered to be robust and high-performing, handling thousands of concurrent home practitioners with seamless video delivery.
Outcomes & Impact
Wellness TV has become an integral part of members' well-being journeys, offering a flexible solution for busy schedules and extending benefits to broad audiences through partner systems.
Engagement Model
An incredibly flexible partnership, working closely with the client to fix, redesign, and then evolve a platform that wasn't meeting expectations.
This is relevant for you if...
- You need to pivot a physical business to digital
- You are unhappy with a platform built by another agency
- You manage a high volume of classes and instructors